New Delhi: the allegation preferred Emami, the Kolkata- based consumer goods firm against Reckitt Benckiser’s ad for its pain balm Moov’s, which had disparaged Zandu Balm of Emami, has been accepted by the Apex Court of the country.
It was seen in the dates back when Reckitt Benckiser Healthcare Pvt. Ltd. aired an advertisement where Moov was shown twice more effective than Emami Ltd’s Zandu Balm. And also the said advertisement was also showing the claim of the Moov product that it is containing twice the number of active ingredients when it is compared with the Zandu Balm, thus, the product of Reckitt Benckiser was promoted as twice as effective and stronger, in this advertisement.
It is seen in the present case, that the Reckitt Benckiser moved the apex last year challenging the decision of the High court of Calcutta, where it had confirmed the Temporary injunction imposed by Kolkata Lower Court based in Alipore, on the advertisement of the Moov.
After considering matter by the bench of honourable Supreme Court of India, comprising of Justice Ranjan Gogoi and P.C. Pant, it has rejected the appeal preferred by Reckitt Benckiser. And the decision of the Supreme court was based on findings that, the there was no legal and valid ground for interference, as it is shown in the order of rejection. It can also be noted now that, the case in relation to this matter will now be continued in Alipore’s ourt. And till the case is concluded or final verdict is delivered, the Reckitt Benckiser will be barred from airing the said controversial advertisement.
After this decision brought out from the Apex judicial body of the country, Emami Ltd. company is seemed happy. However, the fact remains true that now the case will be continued and will be decided by the lower court at Alipore and now whatever the stand which the Reckitt Benckiser want to prefer, should be allowed to be preferred in the said lower court, till it delivers its verdict on the case.
Adv. Faim Khalilkhan Pathan